Cherry Baum Designs was officially founded in 2021 by Emily Moran from her love for all things feminine and unique while focusing on slow fashion, sustainable and ethical practices, and prioritizing secondhand materials. The name Cherry Baum is a pseudonym stemming from her maiden name, Baum.

Emily has a B.F.A. in Fashion Design from Savannah College of Art & Design, which gave her a strong foundation for her fashion journey. From sewing to patternmaking, fitting & production, she loves to see a garment come to life from start to finish.

Emily also enjoys taking on custom projects and transforming vintage wedding dresses into modern pieces. In her free time, she enjoys spending time with her two cats, Watson and Zeus, and her dog, Indy.